01/28/11

Winner!

Posted by in Biodegradable, Design, News, Sustainable, Uncategorized

OAT Shoes won second prize at the Green Fashion Awards during the Amsterdam International Fashion week! We’re so stoked! It was such a hectic day yesterday starting with an early rise at 5.30 to be in time to set up our gear and get the models ready for the show. Mariel had been running around all week to get our wheelbarrow looking spotlessly white, hooking us up with moss from the ‘dakdokters’ -roof doctors-, finding the perfect bonsai tree, arranging the models, transportation, the hottest white briefs for our models and all the things that you need but don’t know about to make Adam and Eve walk out of Paradise with the Shoe of Life!

So we got to the Westerpark venue around 7 and explored the hectic backstage area where models and designers were groping for coffee to cope with what was going to be a long and hectic day. Our eyes opened with caffeine, we got to work to make our wheelbarrow the best lookin’ wheelbarrow ever to grace a runway! -the models were the easy part, they were looking pretty great right off the bat-. In the meantime a crew from MTV came by to tell the world about the first biodegradable shoes that bloom on the world -and shoot our preparations for the show- so in about two weeks everyone in Holland will be able to enjoy watching Chris and Mariel mucking about with iron wire, sneakers and moss.. but you might also get a second peak at our handsome Adam and Eve walking the runway AND watch us win the second prize! YEAH!

–Photo by Peter Stigter–

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  • [...] shoe won 2nd place in the Green Fashion Awards, part of Amsterdam International Fashion Week. It was also one of the top 10 finalists (out of 450 [...]

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  • [...] così il brand olandese OAT SHOES presenta la sua nuova linea di scarpe completamente biodegradabili realizzate con cotone, ovviamente [...]

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  • [...] exist, we decided to take the first step with OAT Shoes.” Actualy so fashionable that they even second prize at the Green Fashion Awards in Amsterdam International Fashion week 2011. Congratulations!! This is [...]

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  • [...] no solado que dão origem a uma árvore cuja a espécie não foi revelada. O tênis levou um prêmio Green Fashion antes mesmo de ser [...]

    Posted by Tênis e lápis para plantar | Sobre Boas Ideias on 25 March 2011
  • When can I purchase in the US? May I have the model deliver my order the same way? Keep us posted, Congrats!

    Posted by Gamela on 22 March 2011
  • [...] only have these OAT shoes just been introduced to the masses, but they also just won second prize at the Green Fashion Awards at Amsterdam International Fashion Week. So what’s [...]

    Posted by OAT Shoes « on 21 March 2011
  • [...] Link Summaryhttp://www.oatshoes.com/http://www.oatshoes.com/2011/01/28/winner/http://www.recycledrunners.com/http://hitchhikers.wikia.com/wiki/Brontitallhttp://www.care2.com/...tainable-fashion.htmlhttp://greenupgrader....s-that-sprout-flowershttp://www.ecorazzi.c...hinking-on-your-feet/http://www.facebook.com/OATShoeshttp://twitter.com/#!/oatshoeshttp://www.grist.org/...al-a-dear-john-letterhttp://www.grist.org/...evant-to-clean-energyhttp://www.grist.org/...-occupation-of-choice [...]

    Posted by Biodegradable shoes go from footwear to fertilizer | Wealthywaste.com on 08 March 2011
  • [...] and bury them in the yard. Kicks from this new line biodegrade completely, a neat trick that just netted them an award for green fashion at Amsterdam fashion week. Though the runway concept probably didn't [...]

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  • [...] Billede fra Oat Shoes: Link [...]

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  • When will these be available for people in the U.S. to buy them!!!!!

    Posted by Zach on 02 March 2011
  • Are you guys coming to the USA?? I'd love to get a pair!!!

    Posted by MaryHan on 01 March 2011
  • Very cool. We're looking forward to when we can buy them in New Zealand!

    Posted by VA&Co on 25 February 2011
  • I love this concept. I subscribe to a green newsletter in the U.S. that featured your shoes, then I checked out your location of Amsterdam. This is very funny as we just relocated to The Netherlands. Ha! I'll have to look you up on our next trip to Amsterdam.

    Posted by Kristin Anderson on 21 February 2011
  • [...] designer OAT won second place for their concept. The company claims its sneakers can be buried in the ground—the woods, a [...]

    Posted by Friday Fun: Sneakers that Sprout | TheCityFix.com on 18 February 2011
  • Congratulations with the reward for a wonderful product. You walk the talk.

    Posted by Monique on 18 February 2011
  • I was very surprised this shoe and show, well done! More new!

    Posted by ExpoShoes on 18 February 2011
  • [...] passieren, schreit das förmlich nach Aufmerksamkeit. In diesem Fall sogar zu Recht, denn das Label OAT Shoes hat auf der Amsterdamer Fashion Week einen kompostierbaren Sneaker präsentiert. Mit der Fähigkeit [...]

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  • If you follow us on Facebook, you'll be continuously updated on our progress producing the shoes. If you want (and live in Europe) you can also pre-order the shoes: if you send us your size and which model you want, we'll notify you as soon as they come in.

    Posted by admin on 11 February 2011
  • I don't know where the 'holly' came from, but the Virgin Collection will carry a bouquet of perennial wildflower seeds, so no holly (yet!). The shoes are meant to be buried with the seeds in the tongue, so they can degrade and the flowers bloom where you've buried them. Although I guess you could use them as flower pots as well.. Good idea!

    Posted by admin on 11 February 2011
  • I want!! The model and the shoes! Come to the USA asap!

    Posted by Kim on 11 February 2011
  • I'm curious that the plant will grow out from sneaker or the sneaker just be the Flowerpot? and the “holly” Virgin Collection will grow out holly,right? thanks

    Posted by Evan on 09 February 2011
  • I'm absolutely loving the idea, can't wait to be able to buy them. Could it be possible to be notified when they become available ?

    Posted by mickaelle on 07 February 2011
  • We'll have a webshop after we launch this spring, but you're always welcome to swing by Amsterdam for a visit ;)

    Posted by admin on 07 February 2011
  • This picture is great, and the shoes are even greater, but where can I buy them?? Do I have to come to Amsterdam or is there a webshop somewhere?

    Posted by Lotte on 06 February 2011
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